Gary Meyer

Founder · Builder · Author · Toronto · 2026

Gary Meyer.

Creative ideas, validated by data.

I run three companies — Attention Strategy, Media Audit Group, and Property Bounty. The framework underneath them is Attention Theory — I built it, gave it away, and literally wrote the book. I write about what I'm learning at the intersection of attention, AI, and marketing.

Read the writing  Work with me 

Brands I've worked with · Microsoft · Frost Bank · Kubota · Virgin Atlantic · TATA · South African Tourism · Canadian Red Cross · Nespresso · Panasonic · Profmed · Webber Naturals

Portrait of Gary Meyer

Toronto · 2026

Companies · 03

Toronto · Ottawa · Rome · Cape Town · London · Johannesburg

What I'm building.

consultancy Attention Strategy Senior-level marketing consultancy. Toronto · Ottawa · Rome · Cape Town. attentionstrategy.com  ↗ audit Media Audit Group Independent, finance-grade paid media audits for CFOs. Toronto · London · Johannesburg. mediaauditgroup.com  ↗ marketplace Property Bounty Demand-led real estate marketplace. Investors post bounties; locals find the match. propertybounty.com  ↗

A working belief

"100 people remembering you is worth more than one person clicking through."
— Gary

Work with me · 03

Direct, not through the agencies.

How we can work together.

01 — Strategy Fractional CMO & advisory 3–6 month embed with your leadership team. Marketing strategy, AI workflow design, and the operating cadence to make both compound. Best for: Series A–C teams, post-PMF brands, agencies scaling. 02 — Attention Attention audit & workshop A focused engagement applying Attention Theory to a specific brand, campaign, or product problem. One-day intensive or two-week sprint. Best for: pre-launch reviews, campaign post-mortems, exec offsites. 03 — Stage Talks, panels & podcasts Keynotes and conversations on AI marketing, attention, agentic workflows, and what changes when a marketing leader can ship code. Best for: conferences, internal sessions, podcast interviews.

In their words · 02

Real quotes coming soon.

What people say.

"Placeholder quote. Replace with a real testimonial — from a client, a peer, a colleague, a conference host. A single specific quote here will lift conversions more than any other change on this page."
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"Second placeholder. A great quote names a specific moment, not just 'Gary was great.' Try: 'After one workshop we [outcome]. Gary [specific contribution].'"
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Get in touch

Hi.
Let's chat.

Strategy work, audits, workshops, talks, podcasts, or you just want to compare notes on attention and AI — drop a line. I read everything.

[email protected]

Do you take direct client work?

Yes — alongside what I do through the three companies, I take on a small number of direct engagements per year.

What does an engagement look like?

Either a 1–2 week intensive (audit or workshop) or a 3–6 month fractional embed. The first call decides the shape.

Speaking or podcast inquiries?

Always open to good conversations. Best topics: AI marketing, Attention Theory, agentic workflows, marketing-leader-as-builder.

Just want a 30-minute chat?

Sure. Send a note with what's on your mind. If it's interesting to both of us, we'll set time.

Open · Free · 03

Take what's useful.

Free. Take it.

01 Attention Theory The framework — three gates, five drivers, one spectrum. theoryofattention.com ↗ 02 Attention Theory Skill Open-source Claude Code skill. The framework, operable for any AI agent. github.com ↗ 03 Design Styles Demo One interface, fifty-seven visual languages. A reference for AI-assisted UI. garymeyerca.github.io ↗

Working beliefs · 06

What I actually think.

  1. Attention compounds.
  2. Data can validate an idea. It cannot generate one.
  3. Be impossible to ignore.
  4. AI should handle the mundane, not outsource the taste.
  5. Good strategy should feel obvious in hindsight.
  6. Keep cutting until the idea is painfully simple to explain.

Writing · 01

All essays →

Read these.

01

Creative ideas, validated by data

I built a career on data-first marketing. Then I learned why creative ideas — not data — drive action, and what the right relationship between the two looks like.

May 28, 2026  ·  4 min read